Ranking Top on Google Maps

Summary

4-5 minute read

Have you noticed how search engine results have changed a lot in the last two years? What used to be a few noticeable ads at the top of the page has changed to four paid ads camouflaged as standard listings. Good business for Google is to have people click on their ads. As a result, Google have done their best to make their ads indistinguishable from their regular listings.

When you search online for a local business, there are often four paid ads and three organic Maps listings above the first real organic listing. This is not good news if you rely on Google for most of your leads. By taking a diversified approach to your SEO Strategy, you can remain as effective if not more effective at generating leads online.

Of the three Search Engine tactics that you should be using, I’m going to focus my attention on the easiest and cheapest way to get 30% of the total clicks from a given search term in less than 6 weeks – Google Maps.

Google Maps

Google know that people search for local services in their area to find out their location, opening hours and contact details. As a result, they have dedicated a lot of resources to turn this side of the algorithm to one of their most significant assets. So if you’re a local business, the aim is not to just get on Google Maps but to rank highly on Maps. To break down the hierarchy, you MUST be on the first page of Google Maps to even play the game. No one clicks past the first page. No one.

Being a member of the top 3 in Google Maps means your business comes in at number 5,6, or 7 on the first page of Google. This is a highly sought after spot and will drastically increase the number of leads you bring in.

So, to help you achieve this, we have plucked 5 actionable tips from our Maps Ranking Playbook that you can implement today in your business to significant effect.

Our 5 Actionable Tips

SECTION 1

Verify your Google My Business Page

Think of Google as a well-connected friend. The closer the two of you are and the more they know about your business, the better the chance you have of them introducing you to all their friends. You do this by creating an accurate and complete Google My Business Listing including:

  • Your contact info and website URL: Include all possible contact information including your address, telephone number, and website.
  • Business hours. Google Maps tells users if a business is open or closed and if it’s opening or closing soon. Don’t forget Bank Holidays!
  • Avoid duplicate pieces of information. Having multiple phone numbers or locations listed for one actual business will lead to Google discrediting you in the rankings. Weed out all unnecessary info to maximise your chances of ranking high.
SECTION 2

Get Google Reviews

Google’s model revolves around connecting people with problems to websites with solutions. By compiling good customer reviews, you will add another dimension of trustworthiness to your business. Keep in mind, however, that once you open up the floodgates, there’s no turning back. As is the case with other sites like Yelp, and TV shows like Love Island, your fate is in the hands of the voting public, and as a result, your reviews may be good or bad.

To find the direct link for your Google My Business profile, you’ll need to get the Place ID for your business.

Here’s how you do that:

  1. First stop is the Google Places API. Do not panic. If you have a listing, just type in your business name and it should show up
  2. Fill in your business info in the “Enter a location” field above the map.
  3. Your business name should appear on the list.
  4. Beneath your business name, is your Place ID.

A tip to get started would be to ask a couple of your closest customers to give you a good review. From experience, we have seen companies rise up the rankings after only four or five positive reviews.

SECTION 3

Properly Categorise and Add Photos

When you create your Google Maps listing, you will be given the option of adding a primary keyword to categorise your business. This acts as a homing signal for Google, allowing them to segment you off to compete with similar companies in your area.

What many business owners don’t know is that you can add up to five additional categories. From experience, it’s optimal to use all five. Your primary keyword will be how your business is categorised (ex: website design, restaurant), while the remaining five classes should incorporate local SEO keywords that act as additional descriptors (ex: Dublin plumber, Longford Hotel).

SECTION 4

Embed a Map on Your Website

One of the easiest ways to jump up the rankings on Google Maps is to place a map on your sites contact page. By embedding a Google Map, you pretty much let Google know that your business is located where your Google My Business listing says it is.

How to do it:

  1. Find your business on Google Maps.
  2. Click “Share or Embed Map” as shown in the photo below.
  3. Copy and paste the link directly to your contact page.
SECTION 5

Directories

Listing your business on local directories will get high-quality backlinks for your business. The benefits of backlinks are as follows:

  • It improves your SEO and Maps ranking.
  • Faster Indexing. Backlinks make it easier for search engine bots to crawl your site.
  • Referral Traffic. One of the significant benefits of backlinks is that they help get referral traffic from relevant sources.
LE FIN

Conclusion

Much like SEO, Google uses a variety of different ways to provide their users with the most relevant businesses within the Google Maps rankings. By implementing the steps I’ve laid out in this post, you will improve your position over time. If you’d prefer a more foolproof solution, we have different Maps Ranking Packages for local business.

To arrange a commitment-free consultation with one of our experts, simply enter your details in the form below.

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“In just two weeks, BeQuick helped us modernise our site, process payments online and rank higher on Google Maps and Google Search. I would highly recommend them to any practice looking for the same results!

Pat McMyler, Senior Partner 

2018-07-18T18:02:41+00:00

About BeQuick

BeQuick is purposely small team of designers, developers, marketers and copy writers with the sole purpose of growing Irish business.

We help passionate founders and great companies achieve exponential growth through our tried and tested digital strategies.

We’re process people. And we have perfected the process of bringing Irish businesses to the forefront of the ever expanding digital sphere.

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